From Florence, with love
Andrei and Cristina packed up a secret recipe, a passion for real ingredients, and a dream — and brought Florentine schiacciata to London.
The Story
Two people,
one obsession.
We fell in love with schiacciata — the thin, olive-oil-drenched Florentine bread that every Tuscan bakery guards like a treasure. Thinner than focaccia. Crispier. Salt-kissed. Built to carry bold flavours.
After years learning the craft in Florence, we moved to London with one goal: to share something genuinely Italian with a city that deserved it. We started small in Hoxton in 2022, baking everything by hand, making every sauce from scratch — pistachio pesto, 'nduja cream, artichoke cream — and rotating limited-edition flavours every two months. No shortcuts. No compromises.
London noticed quickly.
“We wanted London to taste what we grew up with.”
— Andrei & Cristina
The Best Ingredients
Sourced directly from Italy. Every topping, every drop of olive oil, chosen because it's simply the best — not the easiest.
All Sauces Made In-House
From pistachio pesto to 'nduja cream and artichoke sauce — made fresh in our kitchens every day. Plus rotating limited editions every two months.
Baked All Day
Long ferment, cold proof, baked hot and fast. Fresh batches rolling out continuously so you always get it at its best.
Our Journey
From one tiny oven
to a London icon.
🌿 Roots in Florence
Andrei and Cristina spent years learning the ancient craft of schiacciata across family bakeries in Tuscany — perfecting long ferments, cold proofs, and a secret recipe we'd carry with us.
🔥 First Oven in London
We opened our first tiny shop in Hoxton, East London. Everything baked in-house, every sauce made from scratch — pistachio pesto, 'nduja cream, artichoke cream. Word spread fast.
🗺️ Going More Central
The concept went viral. Our second location in Brick Lane brought us closer to the heart of London, and the queues kept growing.
☕ Near Oxford Circus
Our boldest move yet — a bigger space just steps from Oxford Circus. To celebrate, we gave away the first 500 schiacciate. Over 1,000 people showed up. Coffees and Italian breakfast with cornetto joined the menu.
🍷 Sit Down. Stay a While.
Our first large seated venue, and the launch of one of London's few real Italian aperitivo experiences: charcuterie boards, Italian beer, Aperol Spritz. 500 free schiacciate on opening day — even in heavy rain, the queue was massive.
What's Next
Dal Fiorentino is just getting started.
Offices across London now cater from us every day to delight their teams. And if you've been paying attention — you know more locations are coming. Stay tuned.