Dal Fiorentino Opens in Notting Hill: 500 Free Schiacciate on March 28th, 2026

London, get ready.

On March 28th, 2026, Dal Fiorentino is opening its fifth location in London, right in the heart of Notting Hill, and we’re celebrating in the only way we know how:

👉 500 FREE schiacciate sandwiches
👉 Italian-style aperitivo while you wait
👉 From 12 PM to 6 PM (or until we sell out 👀)

If you love authentic Italian food, this is not just another opening — it’s an experience.

📍 Where is the new Dal Fiorentino in Notting Hill?

Our brand new shop is opening in one of London’s most iconic neighborhoods:

• 📍 Notting Hill, London
• 🗓 Opening date: March 28th, 2026
• ⏰ Time: 12:00 PM – 6:00 PM

🥖 What makes Dal Fiorentino different?

Let’s get one thing straight:

👉 This is NOT focaccia.

Our sandwiches are made with schiacciata, a traditional bread from Florence, Italy - baked fresh daily and filled with premium Italian ingredients.

At Dal Fiorentino, every sandwich is:

• Made in front of you
• Prepared with authentic Tuscan recipes
• Known for its signature crunch

🎉 What’s happening on opening day?

We’re going BIG for Notting Hill.

🥪 500 FREE schiacciate sandwiches

The first 500 customers will receive a free schiacciata sandwich.

⚠️ First come, first served. Once they’re gone, they’re gone.

🍹 Italian aperitivo while you wait

Because this is more than food — it’s a vibe 🇮🇹

While you queue, enjoy:

• Italian drinks
• Aperitivo atmosphere
• Music & community

🚀 The growth of Dal Fiorentino in London

Dal Fiorentino is not just a new name — it’s a fast-growing Italian street food brand that has quickly become a reference point in London.

📍 Fitzrovia – Opened in 2024

Our Fitzrovia location marked a major step forward.

• Immediate buzz on social media
• Long queues from day one
• Strong community of returning customers

It quickly became one of the most recognisable Dal Fiorentino locations, helping us build a loyal following in central London.

📍 Holborn - Opened in 2025

Following the success of Fitzrovia, we expanded to Holborn in 2025.

This opening confirmed something important:

👉 People weren’t just curious — they were coming back.

Holborn became:

• A go-to lunch spot for professionals
• A viral destination on TikTok & Instagram
• Another strong proof that schiacciata has a place in London’s food scene

📈 What makes our openings successful?

Every Dal Fiorentino opening shares the same DNA:

• High-quality product
• Strong visual identity
• Authentic Italian experience
• Community-driven atmosphere

And most importantly:

👉 A product that people actually remember

🧠 Why Notting Hill is the perfect next step

After Fitzrovia and Holborn, Notting Hill was the natural evolution.

Why?

• High foot traffic
• International audience
• Strong food culture
• Perfect match for our brand aesthetic

This opening represents not just growth —
👉 but a move into one of London’s most iconic areas.

📸 What to expect on March 28th

If you’ve seen Dal Fiorentino online, you already know:

• The sandwiches are visually addictive
• The crunch is real
• The queues are worth it

For this opening, expect:

• A big turnout
• A lively atmosphere
• A true Italian street food experience

🔥 Pro tip:

👉 Come early if you want one of the 500 free schiacciate

🥪 What should you try?

Some of our most loved combinations include:

• Prosciutto crudo, Mozzarella, Fresh Tomatoes & rocket (Dante)
• Mortadella, Burrata & Pistachio Pesto (Da Vinci)
• Vegetarian and Vegan options available

All finished with:
👉 High-quality extra virgin olive oil

❓ Frequently Asked Questions (FAQ)

Is the schiacciata really free?

Yes - the first 500 are completely free.

Do I need to book?

No - just show up.

What time should I arrive?

Before 12 PM if you want to be safe.

Is this just for one day?

The event is only on March 28th, but the shop will stay open permanently after.

📈 Why Dal Fiorentino is going viral

Dal Fiorentino has grown fast thanks to:

• Highly visual food content
• Authentic storytelling
• Strong presence on Instagram & TikTok
• A product that stands out

People don’t just eat it -
👉 they share it, film it, and come back for it

Bringing Florence to London

Our mission is simple:

👉 Bring real Italian street food to London - properly.

No shortcuts.
No compromises.

Just:

• Fresh bread
• Quality ingredients
• Authentic recipes

🚀 Final call: Don’t miss it

If you’re in London on March 28th, this is your chance to experience Dal Fiorentino at its best.

👉 500 free schiacciate
👉 Italian aperitivo
👉 Brand new Notting Hill location

📍 See you in Notting Hill

Bring your friends.
Come hungry.
Get there early.